Author: Eric Muhlheim

Growth strategies: Tech/consumer vs. legacy media

On Monday, The Information published Jessica Toonkel’s article about the upcoming departure of Peter Faircy from Discovery. The article was a contemporary illustration of the difficulty that large media companies have growing new businesses. As Tookel puts it: “Tech and media firms have different levels of patience as well when it comes to fostering new ventures. Media company […]

A Eulogy for Disney English (Part 4 & Final)

In Part 1 of this article I discussed the strategic reasons why Disney decided to launch Disney English, the chain of learning centers in China that it has recently closed. In Part 2, I discussed how Disney addressed some key issues—legal, safety, and brand integrity—through business design and the value of bringing on an experienced team […]

A Eulogy for Disney English (Part 3)

In Part 1 of this article I discussed the strategic reasons why Disney decided to launch Disney English, the chain of learning centers in China that it has recently closed. In Part 2, I discussed how Disney addressed some key issues—legal, safety, and brand integrity—through business design and the value of bringing on an experienced team […]

A Eulogy for Disney English (part 2)

In Part 1 of this article I discussed the strategic reasons why Disney decided to launch Disney English, the chain of learning centers in China that it has recently closed. In this part, I’ll discuss some of the issues of structuring the business and execution of this strategy. Structuring At the outset we had great ambitions […]

A Eulogy for Disney English (part 1)

Disney has made the decision to shut down Disney English, its chain of English language learning centers in China.  While Covid-19 made this an almost inevitable move, I was sad to see the news because Disney English played such a formative role in my career as an executive at Disney and so informed the path I followed […]